Currently, no business can do without digital advertising on Google as it is considered one of the most effective ways to reach the target audience and increase sales of products and services. Creating a Google Ads account is one of the basic and necessary steps for anyone or any organization that wants to advertise its services or products online. This is a very simple process and does not require any previous experience in the field of digital advertising.

If you want to advertise your products or services and achieve the highest number of visits to your website, creating a Google Ads account may be the best option for you. It helps to increase the reach of your website and helps you reach the audience that is interested in your products or services. If you want to start creating a Google Ads account for your business, don't worry! In this post, we will provide you with some simple and easy steps to help you do so.

 

Start now: Simple steps to start creating a Google Ads account

Google Ads offers a wide range of tools to help businesses achieve their marketing goals, from developing creative ad copies to managing budgets. It is important to remember that creating a Google Ads account is just the first step towards building a successful digital marketing strategy, and it requires continuous effort and dedication to stay ahead of the competition. Therefore, it is essential to familiarize yourself with all the features and tools offered by Google Ads to create strong campaigns that attract traffic to your website and grow your business.

 

In this article, we will explain simple steps to create a Google Ads account with ease.

 

Step 1: Go to the Google Ads website and sign up.

Visit the Google Ads website and create a new account if you don't have one already. If you have a previous Google account, you can use it to sign in to Google Ads.

 

Step 2: Create an advertising campaign

When you log in to your Google account, you can easily start creating a new advertising campaign. After clicking on "New Campaign," you will be asked to choose the type of campaign you want to create. You can choose from many options, including search engine ads, display network ads, video ads, and corporate ads.

 

Step 3: Identify the targeted keywords.

You need to choose the keywords that you want your advertising campaign to target, and you can benefit from Google's "Keyword Planner" service to assist you in that. Make sure to choose the appropriate keywords for your company's services or products by selecting the appropriate keywords that potential customers use when searching for similar products or services to what your business offers.

 

Step 4: Creating the Ad

The ad is created using available Google tools, and it is important to choose a headline that attracts customers and clearly and concisely communicates the content of the ad. In addition, it is necessary to select ad copy that attracts customers and clearly describes the offer or service. Links to the company's website or pages dedicated to the offer or service can also be added.

 

Step 5: Set a Budget

After determining the objective, target audience, and duration, it's important to set a budget for the advertising campaign. The budget can be set either daily or for the entire duration of the campaign, and it should be proportional to the size of the business being promoted. It's important to choose the budget carefully to avoid wasting money on ineffective advertisements.

 

Step 6: Choosing the Ad Placement

Careful consideration should be given to the selection of websites where the ad will be displayed, and it is possible to choose websites that better target the intended audience. The appropriate time period for displaying the ad can also be selected, which may be during times when potential customers are searching for the products or services offered.

 

Step 7: Evaluating Results

Evaluating results on Google Ads is an important process to determine how your ads are performing and how to improve them to achieve your desired goals. Results can be evaluated using the following methods:

1. Reviewing the Click-Through Rate (CTR):CTR is an important measure of the success of an advertising campaign. CTR is calculated as the ratio between the number of clicks on the ad and the number of views. A high CTR indicates that the ad is effectively capturing the attention of the targeted audience, and it can be improved by enhancing the ad text and images used. 
2. Reviewing the Conversion Rate:Conversion rate refers to the number of people who clicked on the ad and completed the desired action, such as purchasing or registering. The conversion rate can be improved by enhancing the targeting and message of the ad, making it more attractive and clear to the targeted audience.
3. Reviewing the Cost per Click:Cost per click refers to the amount paid for each click on the ad. Cost per click can be evaluated by comparing it to the advertising campaign budget and determining if the cost per click is worth the expenditure. 
4. Reviewing the Impression Rate:Impression rate refers to the number of times the ad appears in search results or on various websites. The impression rate can be improved by selecting accurate and appropriate keywords.

Conclusion:

In the end, creating a Google Ads account and running a successful ad campaign is not difficult. Creating an account and launching a campaign can be simple when following the right steps and applying the basic concepts of digital advertising.

 

If you are looking for more knowledge and expertise in the field of digital advertising, especially Google Ads, we invite you to join our comprehensive training course on creating and managing Google Ads campaigns. In this course, you will learn everything you need to achieve success and maximize the potential of this powerful platform.

 

Don't hesitate to register now for our Google Ads course and gain the necessary skills and knowledge to achieve amazing results for your business on Google Ads.