Our blog focuses on how you can improve your campaigns, on how you can build a successful marketing team, as well as the latest news and developments in the field of digital marketing in Saudi Arabia, and the GCC
E-commerce is convenient for consumers and businesses alike. For consumers, e-commerce offers 24/7 shopping, home delivery, and lower prices. For businesses, e-commerce provides a global market, increased sales, and data insights.
Marketing roles are varied and complicated, but they often involve some type of marketing analytics and data collection to analyze what’s working and what isn’t and develop new marketing strategies that will improve the business and grow its profit margins.
When it comes to earning marketing certifications, some people think they’re overrated or not worth the time and money investment. Unfortunately, this couldn’t be further from the truth, especially considering how much more difficult and competitive the job market has become over the last few years.
Mobile marketing, the use of the internet through smartphones and other portable devices, has exploded over the past decade, bringing new opportunities for businesses and entrepreneurs to connect with their customers in more convenient ways than ever before.
What is lead generation? More importantly, what does it mean to your business?
Generating leads has become an important part of any business, whether large or small. Lead generation means bringing in leads or potential customers and turning them into sales by following up with them regularly until they finally purchase from you.
In today’s world, it’s easier than ever to build your own business or brand. You don’t need anyone’s permission and can create exactly what you want from scratch.
The word influencer has been thrown around in the marketing world, and many people have no idea what it really means or how they can use influencers to help them with their business and marketing.
It’s easy to get overwhelmed by the sheer number of marketing tactics online. Some work better than others, and it can be hard to tell which will be the most effective in your industry or niche. Nevertheless, email marketing is one of the most popular forms of marketing today.
A digital marketing strategy, often abbreviated as a DMS, is an overall approach to digital marketing that defines the methods you’ll use to achieve your goals and target audience. The right strategy will attract new customers, keep your current customers happy, get you more referrals.
Ideally in a marketing major, a student would learn about planning, communication, product marketing, research and consumer insights, and distribution. Back then that was enough to get a job in marketing. Particularly if the student has good communication skills.
